Places to Stay

Why Hotels Should Get Rid of the Front Desk

Lobbies, lines, and a smiling human handing you a key are so 2017.
westin nashville hotel front desk
Courtesy Starwood Hotels & Resorts

Often, technology makes traveling smoother (thank you, GPS, for allowing us to never pullover—or refold that impossible map—ever again). But it can also turn a minor setback into a panic-inducing, pull-out-your-hair stress-hole that could have been avoided had things been left the way they were. (Ever tried getting a human on the phone when, say, your airline has lost your luggage or made you miss your flight?). Today, technology is starting to replace one of the most traditional pieces of travel industry infrastructure—the hotel front desk and with it, the check-in ritual. Already hotels like New York's Public and London's Pilgrm have said adieu to that faithful piece of travel infrastructure in exchange for roaming attendants and tablets. Some feel it introduces a whole new realm of issues. Here, the editors duke it out.

Give Me a Human Any Day

"When I show up at a hotel after a long flight, the last thing I want to do is attempt to operate another piece of technology. I already had to do that at the airport self-check in; and again in departures, when I was attempting to order a $15 sandwich and everything had to be inexplicably done via an iPad (I’m looking at you, Newark); and then again, when I landed and had to scan my passport at immigration, which then refused to be read and I had to find a human to help me anyway. By the time I finally reach the hotel lobby, I want to roll my bag (and myself) up to real-life front desk—not deal with another dreaded touchscreen. After all, isn’t the whole point of staying at a great hotel to be looked after? Hopefully, this fad will eventually join the likes of universal light switches, pillow menus, and doorless showers in the big hotel in the sky. —Lale Arikoglu

A good front desk is like the beating heart of a hotel: a physical command center—A control tower! A headquarters!—from which you can speak to someone, face-to-face, and get a room change or directions to the best hot pot restaurant within walking distance equally quickly. And sure, sometimes there are lines. But I'd always rather wait my turn there than try and track down a roving attendant or hash it out with a robot (yep, that's what this world is coming to). —Katherine LaGrave

There's an App for That

You know why I love Airbnb as much as I do? The same reason I love a hotel without a front desk: freedom. It’s the ability to come and go as I please without feeling the need to “check in,” like I’m a teenager telling my parents I’m home before curfew. Sure, a great front desk staff can help me solve problems like a concierge might, but typically, they’re handing me a key and double checking the credit card number they already have on file. Otherwise, it feels like another line to wait in, and a gate to pass where I’m being vetted and approved. Do I choose to check-in at a counter at the airport? Not if I can use a kiosk. Give me the ease of a remote check-in any day. —Laura Dannen Redman

Perhaps I’m being overly optimistic, but I think of mobile check-in as the hotel equivalent of TSA Pre. Few things are worse than exiting a long-haul flight and making your way to your hotel… Only to face another line before gaining access to your much-needed bed (and shower). No doubt there will be tech hiccups, but the idea of checking into my room via app, no desk necessary, then using my phone to unlock the room promises so much saved time. Also, I’ve stayed in hotels high and low, and the introductory lay-of-the-land rarely is needed: I can find the elevator, I can figure out how the light switches work. I’ll call the concierge if I need anything. Finally, high-volume markets especially can benefit from eliminating the check-in desk (read: Las Vegas). This move will streamline the guest experience—whether we’re beelining for the pool or a work meeting—and I’m all for it. —Corina Quinn